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Are you looking for ways to improve your company’s social media presence? Do you want to get your social media platforms to a point where they can build passive leads for your business? If so, then you need to learn a few social media tips from the pros.
Doing so will help you gain more of an advantage over your competition. You’ll be able to define your target market, learn from your mistakes, and implement marketing tactics with a higher ROI.
See below for many different social media ideas that you can use to grow your following and turn your social media outlets into ones that convert.
1. Cut Back and Build
Far too many small business owners think that their social media needs to be ever-present. They think that to stay relevant, they have to have an account on all of the hottest social media outlets out there, such as Facebook, Instagram, Twitter, and the up-and-coming TikTok.
But here’s the reality of it: your target market might not even use some of those platforms, and if they don’t, then it’s a massive waste of time on your end.
You don’t have to have an account on every single social media platform, you just have to have one on the outlet that has the most active users.
For that reason, we highly recommend that you do some research to define your target market (more on that in a second), find out which outlets have the most active users, then focus your entire social media budget on building up that one account for a few months.
You’ll find that, by cutting it down to only one social media account, you’re finally able to implement a strategy and create meaningful content.
So, where should you start? We’ll end this section with this: Facebook, YouTube, and WhatsApp all have more than 2 billion active users each month. If your target market uses either of the three, then start by focusing on one of them.
2. Define Your Target Market
Trying to build your small business’s social media presence without knowing your target market is like shooting an arrow with both eyes closed: it’s highly unlikely you’ll produce positive results.
Take a deeper dive into who your customers are as people. A great exercise for this is to create buyer personas, which are imaginary avatars that you and your staff create to get a better understanding of your consumer’s habits.
For example, let’s say you’re a property management firm. You come up with a buyer persona named “Frank”. Frank is a family man who’s done well for himself as a sales manager and is now looking to turn that wealth into more wealth by investing in real estate.
While he wants to rent out certain properties, he doesn’t have the time to manage them. He’s a huge Facebook user but uses LinkedIn for his professional life. His biggest pain point is figuring out where to invest in property and how he’d pull off the property management side of things.
Knowing what you do about “Frank” and people like him, you can build your Facebook and LinkedIn accounts to attract him to learn more about your firm.
3. Engage, Engage, Engage
Let’s break social media for small businesses into a simpler definition. What’s the main purpose of putting effort into your social media accounts: to find loyal customers that will continue to buy your products.
Think back to some of the brands you’re most loyal to. What drew you to them on social media? The odds are that their responsiveness to you had a part to play in it.
You can push out all of the content that you want, but in the end, it won’t matter unless you take the time to engage with your followers. Respond to their comments. Give them shout-outs. Answer their questions. Use giveaways to rewards the social media community that you’re building.
4. Keep Consistent Content
Hey—remember that brand you used to follow on social media that was terrible at posting consistent content? We didn’t think so!
If you aren’t posting regular content to your social media, then you will vanish from your target customers’ minds within a few days.
Inconsistent content also harms your accessibility as a brand. Without consistent content to push out, your followers will never lay eyes on your brand. Without laying eyes on your brand, you’ll never reach the top of their timeline.
To prevent that from happening, be sure to set up a social media scheduler that can help you keep that worthwhile content in front of your top clients and prospects.
5. Use Social Influencers
It doesn’t matter how unorthodox your products are or how tiny of a niché your small business operates in, there are social influencers out there that can help you.
Social influencers are a tremendous way to push your sales. They’ll promote your products or services, which will quickly send some of their followers (who are in your target market) to your social media accounts and website to learn more.
Take the time to research some of the biggest social influencers in your niché. Connect with them and see what the parameters are for them pushing your products.
Use These Social Media Tips to Your Advantage
Now that you have seen an in-depth guide with social media tips to help your small business, be sure to put them into practice.
Take the time to browse our website for more articles on building your social media presence, as well as many other topics that you will find interesting.