You may have heard that using explainer videos on your website can help to increase traffic and engagement. But what are explainer videos, and how can they be used effectively to achieve these goals?
An explainer video is a short, animated video that quickly and clearly explains what your business does, or what a particular product or service is all about. They are often used on websites and social media, and can be an extremely effective way to introduce new visitors to your brand.
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Why use explainer videos?
There are many reasons to use explainer videos on your website. They can help drive traffic by providing an engaging and informative way to introduce your product or service. They can also boost conversion rates by helping to explain complex concepts in a simple and engaging way.
Explainer videos are also a great way to build trust with your audience. They provide a face and a voice to your brand, and can help build credibility and trust with your target audience.
Finally, explainer videos can be a great way to boost your SEO. They can help you rank for key keywords and phrases, and can also help to increase the amount of time visitors spend on your site.
If you’re looking for a way to drive more traffic and engagement to your website, explainer videos are a great option.
How can explainer videos help drive website traffic?
There’s no doubt that video is a powerful marketing tool. In fact, including video on a landing page can increase conversion rates by 80%. But what about using explainer videos to drive website traffic?
Sure, video is a great way to capture attention and engage viewers. But can it actually help drive website traffic to your website?
The short answer is: yes!
Including an explainer video on your website can be a great way to increase traffic and engagement. Here’s why:
1. Videos are shareable
One of the best things about video is that it’s highly shareable. If someone finds your video interesting or helpful, they’re likely to share it with their friends or followers.
This can help increase the reach of your video and, as a result, drive more traffic to your website.
2. Videos are SEO friendly
Another great thing about video is that it’s SEO friendly. When you include a video on your website, you have the opportunity to optimize it for certain keywords.
This can help your video show up in search engine results pages, which can drive even more traffic to your website.
3. Videos keep people on your website longer
If someone watches a video on your website, they’re likely to stay on your site for longer than if they just read text. This means that they’re more likely to explore your site and learn about your products or services.
4. Videos are engaging
Let’s face it: people love watching videos. They’re more engaging than reading text and they’re usually more entertaining, too.
For this reason, people are more likely to watch a video all the way through than they are to read an article from start to finish.
What are some tips for creating an effective explainer video?
There’s no question that explainer videos are becoming increasingly popular as a means to engage website visitors and drive conversions. In fact, according to a recent study by the Content Marketing Institute, 43% of B2B marketers say they plan to increase their use of video in the next 12 months.
But what makes for an effective explainer video? Here are five tips to keep in mind when creating your own:
1. Keep it short and sweet
An explainer video should be no longer than two minutes. Any longer and you risk losing your viewer’s attention. Keep your message clear and concise, and focus on the key points you want to get across.
2. Use engaging visuals
Use engaging visuals to help tell your story and communicate your message. Remember, a picture is worth a thousand words.
3. Use a professional voiceover
Use a professional voiceover to help deliver your message in a clear and concise manner. This will help ensure that your video sounds polished and professional.
How can you promote your explainer video?
There are many ways to promote your explainer video, but one of the most effective is to post it on your website. This ensures that visitors to your site will see it, and it also allows you to share the video on social media and other platforms.
Here are some tips for promoting your explainer video on your website:
1. Add the video to your home page
Adding the video to your home page is a great way to ensure that visitors to your site will see it. You can also add it to other key pages on your site, such as your About page or your Services page.
2. Embed the video in blog posts
If you have a blog, you can embed the video in your blog posts. This is a great way to promote the video and drive traffic to your website.
3. Share the video on social media
Sharing the video on social media is a great way to promote it. You can share the video on your personal social media accounts, or you can post it on your business’s social media accounts.
4. Email the video to your list
If you have an email list, you can send the video to your subscribers. This is a great way to promote the video and drive traffic to your website.
5. Add the video to your email signature
Adding the video to your email signature is a great way to promote it. Every time you send an email, your signature will be included, and people will be able to click on the video and watch it.
6. Add the video to your website’s sidebar
Adding the video to your website’s sidebar is a great way to ensure that people will see it. You can also add it to your website’s header or footer.
How to Use Explainer Videos to Help Drive Website Traffic
There’s no doubt that video is a powerful marketing tool. In fact, according to Wyzowl’s State of Video Marketing Survey, 97% of marketers say video has helped increase user understanding of their product or service.
But what about using video to drive website traffic?
Can explainer videos really help you get more people to your website?
Here’s what we know:
1. Videos increase organic traffic from search engines
According to Search Engine Journal, videos can increase organic traffic from search engines by 157%.
2. Videos keep users on your website longer
According to a study by Brightcove, people who view videos on a website are 64% more likely to purchase a product or service from that website.
3. Videos help you build trust and credibility
According to Animoto, four times as many consumers would rather watch a video about a product than read about it.
4. Videos can be used to drive email signups
According to Videofruit, adding a video to your email signup page can increase conversions by up to 80%.
So, how can you use explainer videos to help drive website traffic?
Here are a few ideas:
1. Add an explainer video to your homepage
Your homepage is often the first impression someone has of your website, so make sure it’s a good one!
Adding an explainer video is a great way to grab attention and give visitors a quick overview of what your business is all about.
2. Use explainer videos in your email marketing
Including a video in your email marketing can be a great way to stand out in a crowded inbox and increase click-through rates.
3. Embed explainer videos on your blog
If you have a blog (and you should!), embedding explainer videos is a great way to enhance your blog posts and keep readers engaged.
Conclusion
As you can see, using explainer videos on your website can be a great way to increase traffic and engagement. If you’re not using them already, now is the time to start!