Dog Training Elite* is one of the country’s leading obedience and specialized pet-training franchises. The company distinguishes itself by offering a comprehensive suite of dog training services. “Classical conditioning” training is provided in the comfort of the pet owner’s home, catering to the needs of the family and their dog.
While initially focusing on basic puppy and adult dog training, the company has expanded its services to include obedience training, therapy dog and service dog training, and lifestyle programs for people who want to include their dogs in their weddings or adventures.
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In 1976, John Mestas opened his first business, Arrow Kennels. In 1980, he took on the mantle as a professional training director at his company, offering private dog training services. By 1995, John started offering his dog training services to the public under the Dog Training Elite.
Mestas observed a recurring issue, having spent years in the dog boarding and training industry: Dogs’ training often unravelled once they returned home. This problem stemmed from the lack of owner involvement during the training process, as owners needed to learn alongside their pets.
Dog Training Elite developed a unique in-home training approach involving all family members interacting with the dog. This innovative method has led to more sustainable training outcomes while kindling the bond between people and their pets, helping them rediscover the joy of their canine companions.
Since the brand started franchising in 2015, Dog Training Elite has expanded to include more than 300 territories across 34 states.
Kelley Rosequist, Mestas’ step-daughter, stepped down in 2023 after serving as CEO for nearly ten years. Betsy Feaster, a long-time Dog Training Elite franchisee, has taken on the role. Feaster brings extensive leadership experience from her time in the military and her past executive roles at ExxonMobil. She is also intimately familiar with the day-to-day lifestyle of franchise owners, having owned and operated 16 Dog Training Elite locations throughout Louisiana and the Greater Philadelphia area.
The brand has ranked in the Entrepreneur Franchise 500, Fastest-Growing Franchises and Top Home-Based and Mobile Franchises lists. It was named the No. 1 dog-training franchise by Entrepreneur in 2024.
What Is Dog Training Elite’s Business Model?
Dog Training Elite offers franchisees a low-cost, home-based, scalable business model in the booming pet industry. Its diverse portfolio of services — which includes everything from obedience training, puppy services and service dog training to personal protection and therapy animal training — allows franchisees to cater to a wide range of client needs, tapping into multiple revenue streams within the booming pet industry.
The brand accommodates various ownership styles, including hands-on owner-operators and semi-absentee owners. This flexibility allows franchisees to choose a model that best fits their lifestyle and business goals, whether they wish to be deeply involved in daily operations or manage their franchise alongside other commitments.
Franchisees with Dog Training Elite must invest in at least three units, as the brand has found that people tend to be most successful with this model.
Previous dog training experience is optional, and prospective owners should be coachable and work well with groups. Teachers and people with strong communication skills and optimistic attitudes are also primed for success. Those willing to work hard, ask questions and collaborate with others can do well with Dog Training Elite.
Franchisees attend over 100 hours of intensive classroom and on-the-job training at a dedicated training facility in Utah.
How Much Does It Cost To Open Dog Training Elite?
The total investment necessary to begin the operation of a 3-territory Dog Training Elite franchise is $159,050 to $185,750. This includes $124,150 to $125,000 for a 3-territory franchise that must be paid to the franchisor or affiliate.
What Is the Franchise Fee for Dog Training Elite?
The initial franchise fee required to open a Dog Training Elite franchise is $110,000. Each additional territory costs $59,000.