DivaDance is a dance studio franchise that offers classes, parties, and programs tailored for adults of all levels.
Table of Contents
How Many DivaDance Locations Are There?
DivaDance was founded by Jami Stigliano, who had a passion for choreographing dance routines inspired by pop music icons. Her passion continued through her time at The University of Texas at Austin, where she was the dance team captain.
Stigliano later moved to New York City, where she created DivaDance as an alternative to traditional competitive dance studios. DivaDance was founded on inclusion, empowerment, and creating a safe space for adults of all levels to enjoy dance without the pressure of competition.
DivaDance began franchising in 2015, expanding its reach beyond New York City to locations nationwide. The company’s mission evolved to empower adults across America, provide fulfilling job opportunities for choreographers and dance teachers, and support women in starting and running their own businesses through franchising. DivaDance continues to grow today, with headquarters in Austin, Texas, and over 60 locations across the United States.
What Is The DivaDance Business Model?
DivaDance offers a variety of classes, parties and programs that cater to adults, featuring all-level choreography set to popular music in a fun and supportive environment. Franchisees make money through various revenue streams, including:
Dance Classes for Adults: Offering classes tailored for adults of all levels, focusing on pop-music-inspired choreography.
- Private Parties: Hosting private events such as birthday parties, bachelorette parties, and team-building activities.
- Multi-Week Programs: Organizing multi-week dance programs for individuals or groups.
- Dance Recitals: Hosting recitals or performances to showcase students’ progress.
- Apparel & Retail: Selling branded apparel and merchandise to customers.
DivaDance offers comprehensive training and support to franchisees, including:
- Assistance with marketing and advertising strategies
- Social media support and content creation
- In-person conferences and training
- Guidance on hiring, training, and coaching staff
- Modern communication and marketing tools
- Ongoing support from the corporate team and fellow franchise owners
DivaDance emphasizes building a community of like-minded individuals passionate about dance, confidence-building and empowerment. The company values include inspiring confidence, building community, having fun and changing lives.
How Much Can DivaDance Owners Make?
Earnings for DivaDance owners are not publicly available.
How Much Does It Cost to Open a DivaDance Franchise?
A single-unit franchise’s initial investment ranges from $36,000 to $69,400.